Our Story

Through our passions, we find our purpose.

It was through my passion for polish, that Janet & Jo. was born. 

Janet & Jo. is the namesake of my two grandmother's, who with my mother, influenced me tremendously. I have always had a passion for polish, and would often mix polishes together until I achieved the colors I envisioned in my head.

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After watching my mother battle breast cancer 3x, and losing my Grandma Jo. to the same disease, I decided to pursue my passion for polish,

while remaining conscious of the ingredients.

Throughout my journey of bringing Janet & Jo. from idea to reality,

I learned of the many toxic ingredients commonly found in polishes, and set out, to ensure my lacquers were as clean as possible.

The end result are Janet & Jo. Luxury Nail Lacquers - Vegan, cruelty free, nail lacquers, that are free of 10 ingredients commonly found in nail products, that are linked to cancer, birth defects, reproductive issues, and known allergens. 

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Try Janet & Jo. and experience the 10-free difference!

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Why the pineapple?

It's rather simple- pineapple's represent hospitality.

Janet & Jo. is more than a company, we're a family brand, and behind the brand is a story. Through the stories behind the shades in our debut collection, I share a piece of myself with you, and welcome you into my home.

At Janet & Jo. , we welcome you to share your stories with us,

when you wear your Janet & Jo.

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Where were you? What made you choose that shade? Moreover, What's your story? 

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Feel free to shoot us an email, Tweet, or tag us on Instagram, when wearing your Janet & Jo., and tell us your story. We love to share moments with you, and embrace what makes us all unique- our stories.

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-Kendra Woolridge 

Founder, Janet & Jo.