It is through our passions, that we find our purpose.

Through my passion for polish, Janet & Jo. was born. 

Janet & Jo. is the namesake of my two grandmother's, who with my mother, influenced me tremendously.

Throughout my life, I have always had a passion for polish and would often mix polishes together until I achieved the colors I envisioned in my head.

After watching my mother battle breast cancer 3x, and losing my Grandma Jo. to the same disease, I decided to pursue my passion for polish, while remaining conscious of the ingredients, after learning of the many toxins and irritants contained in nail polish. My experiences of seeing my mother and grandmother battle breast cancer, led to my commitment to provide a clean alternative to traditional polishes, without compromising quality or vibrancy.


The end result are Janet & Jo. Luxury Nail Lacquers - Vegan, cruelty free, nail lacquers, that are free of 10 ingredients commonly found in nail products, linked to cancer, birth defects, reproductive issues, and known allergens. 

My goal is to educate and inspire others, through our nail lacquers and their names.

Try Janet & Jo. and experience the 10-free difference!

Why the pineapple?


It's rather simple- pineapple's represent hospitality.


Janet & Jo. is more than a company, we're a family brand. I named the company after my two grandmother's as an homage to the maternal and paternal sides of my family. Behind this brand is a story. Through the stories behind the shades in our debut collection, I share a piece of myself with you, and welcome you into my home.


At Janet & Jo. , we welcome you to share your stories with us,

when you wear your Janet & Jo.

Where were you? What made you choose that shade?

Moreover, What's your story? 

Feel free to shoot us an email, Tweet, or tag us on Instagram, when wearing your Janet & Jo., and tell us your story.

We love to share moments with you, and embrace what makes us all unique- our stories. Welcome home.

-Kendra Woolridge 

Founder, Janet & Jo. 

Beyond  Polish

The Debut Collection

Each polish in our debut collection is named after important people and moments in my life, telling the story of Janet & Jo. 

From Saved, our soft and romantic pink, dedicated to my grandmother Janet, to Flagship, our signature red nail lacquer and homage to the color my Grandma Jo. wore everyday, and our limited edition Queen Collection, dedicated to my Mother.


Each name within our debut collection, tells a piece of my story, and those who have inspired me along the way.


Make our polish your own.

When you wear your Janet & Jo. tell me,  

What's Your Story?